LOS ANGELES — The iPhone, which is rarely discounted, is getting some major love from big-box retailers for the Thanksgiving shopping holiday.
Walmart has the best deal so far, offering $300 off in the form of a gift card for the coveted iPhone X, which starts at $999, as well as the 8 and 8 Plus and last year’s 7 and 7 Plus. The catch is that you need to sign a two-year lease deal with wireless carriers AT&T or Verizon.
Target and Best Buy’s Black Friday iPhone specials are for the 8 and 8 Plus models, with a $250 gift card from Target and $200 from Best Buy. Both require service with Verizon, AT&T or Sprint.
The Best Buy offer is available both in-store and online from Thursday, Nov. 23 through Saturday. Target’s is only available in store.
The iPhone X, the most expensive iPhone to date, went on sale November 3 and quickly sold out within two days. It currently has a two-to-three week backlog for deliveries, according to the Apple website.
The 8 and 8 Plus phones went on sale in September, to non-rave reviews, with many critics saying consumers should wait for the X.
According to researcher Canalys, Apple sold fewer iPhone 8’s in the third-quarter than the 7, 8 Plus or even 2015’s 6S.
The main knock from critics was that the 8 and 8 Plus had few upgrades from the previous year’s 7 and 7 Plus, primarily a stronger processor, glass back, the ability to do wireless charging and incremental camera upgrades.
$500 for an iPhone 8
However, consumers looking to upgrade to a new iPhone could see a great deal at Target or Best Buy with phones that start at $699 and $799. At Target, the effective price for the 8 would be $450, and $500 at Best Buy.
“A lot of people assume they can’t get a discount on Apple products, so these deals really stick out,” says Lindsay Sakraida from the Dealnews.com website.
For consumers skipping out on the X or even this year’s 8 and 8 Plus, the Walmart $300 gift card offer brings the 7 and 7 Plus effective prices down to $249 and $369 for phones that normally sell for $549 and $669.
Amazon usually matches many of the big-box Black Friday offers, but the e-tailer doesn’t sell iPhones. The wireless carriers can be expected to offer generous Black Friday promotions for the iPhone as well, says Sakraida, but they’ve yet to reveal their plans.
The stores are also offering trade-ins, which could bring in additional savings. Target, for instance, offers $310 for a good condition iPhone 7 Plus, the phone Apple released in 2016.
Apple traditionally stages a Black Friday sale at company stores but hasn’t announced pricing yet. The company usually waits until Thanksgiving night or Black Friday proper to officially disclose its deals.
The big box stores are also offering major discounts on Samsung Galaxy S8, S8+ and the Note 8 phones, with Walmart’s $300 gift card for those phones matching the generous Apple offer.
Source by usatoday..