Taking a look back at another week of news from Cupertino, this week’s Apple Loop includes your new iPhone models for 2018, new iPhone X problems, why the next sales cycle will be super, what’s happening at WWDC, new MacBook delays, and how difficult has Apple made listening to music?
Apple Loop is here to remind you of a few of the very many discussions that have happened around Apple over the last seven days (and you can read my weekly digest of Android news here on Forbes).
These Are Your New iPhones For 2018
It’s becoming clear that Apple is planning four new iPhones for 2018. As more parts are sourced in the supply chain it’s becoming clear what Cupertino is up to. Gordon Kelly has the exclusive:
Will we get three new iPhones this year or four? New information passed to me by a supply chain source reveals it’s the answer we wanted, but it comes at a cost…
In short: the answer is four. Apple will launch a second-generation iPhone X, a larger iPhone X Plus and a budget iPhone X in September. It will also release a second generation iPhone SE in June. But what are the problems? Let’s break them down.
Apple Not Confirming iPhone X Problems
Could there be another customer service issue building up for Apple, this time around the iPhone X? A rising number of reports are coming in of cracked lenses on the handset – but the biggest issue might be the repair cost, because Apple won’t change the lens cover. Consumers need to exchange it for a ‘recon’ machine plus a cash payment. I reported the problems earlier this week:
This last week has seen a rising number of reports of the back camera lens cracking on the iPhone X, and Apple’s suggestion for repair is to have the whole iPhone unit replaced, at a price of up to $549. Once again quality control and the high cost of a ‘repair’ is threatening Apple’s reputation as a safe and trusted smartphone manufacturer.
Apple has not replied to requests for clarification on the cracked lenses or the repair cost. More here on Forbes.
This Year Really Will Be A Super Cycle of Sales
Last year the outline was simple – Apple would refresh the iPhone design (with the tenth-anniversary iPhone X) and the pent-up demand for something new would trigger a ‘super-cycle’ of sales along the same lines as the launch of the phablet-sized ‘Plus’ machines. As we know, the demand was not there for this extensive uptick in sales.
So, this year? The iPhone X will be a bit cheaper, the iPhone X Plus will arrive, ‘significant demand’ will return, and the super cycle will arrive… according GBH Insights analyst Daniel Ives. Ben Lovejoy reports:
His argument is that many existing iPhone owners decided against upgrading last year because the iPhone 8/Plus was too similar to earlier models, and the iPhone X was too expensive for many. But this year’s iPhone line-up is likely to bring the iPhone X design to a more traditional $700-800 price-point, with an ‘iPhone X Plus’ also likely to drive significant demand among those willing to pay more.
What’s Happening At WWDC?
Next week will see Apple’s developer community gather in California to hear the latest from Cupertino in terms of software and hardware at WWDC. What can we expect? Mark Gurman looks forward to the show:
On Monday, Apple will hold its annual Worldwide Developers Conference in San Jose, where it will lay out its software strategy for the next year and tease future hardware ambitions. Typically when the company upgrades the operating systems that power the iPhone and iPad, Mac, Apple Watch, and Apple TV, it touts enhancements that tie people ever closer to their devices and keep them engrossed in the latest apps and games.
This year, Apple will highlight the opposite: using gadgets less.
New MacBook Laptops Delayed
What may not be on show is any notable updates to hardware. Although I’ve previously argued this was the perfect time to take charge of the destiny of the MacBook Air, it looks like Tim Cook will not take advantage of the opportunity to update the macOS powered laptops. Matt Swider reports:
There are new MacBook computers and iPad Pro tablets coming in 2018, according to a new report today. It’s just not going to happen at Apple’s WWDC 2018 keynote.
Instead, a refreshed MacBook Pro 2018 and 12-inch MacBook with new Intel chips, and a low-cost MacBook Air 2018, will be ready later this year …The same applies to the iPad Pro 2018, which is said to be undergoing an overhaul with Face ID, just like on the iPhone X. It’s similarly said to be on track for ‘later’.
More at Tech Radar.
How difficult is it to listen to music on the move? While Forbes’ Ian Morris waxes lyrical about Apple’s proprietary AirPods, Jeremy Larson rallies against the loss of the headphone jack and the terrible stopgap that is the dongle.
It is awful, this interrupted piece of ghost spaghetti, this limp aberration of tech. It and its clones — several of which I, yes, have already lost — form a vast cloud of anger, a fury in my chest. The continued existence of the dongle is a feeling so loathsome within me, an apathetic capitulation to power and bondage to a company who has made complicated something simple I have loved doing for years: walking around and listening to music on my headphones.
More at The Outline.
Apple Loop brings you seven days worth of highlights every weekend here on Forbes. Don’t forget to follow me so you don’t miss any coverage in the future. Last week’s Apple Loop can be read here, or this week’s edition of Loop’s sister column, Android Circuit, is also available on Forbes.