You’ve been hearing a lot of talk around the proverbial watercooler about this “MoviePass” thing. It sounds to good to be true, and maybe it is. It’s still in its infancy stages. Here, you’ll find out everything there is to know about MoviePass so far, plus get updates on news that happens, as it happens.
What’s new with MoviePass?
June 21, 2018: MoviePass to introduce ‘surge pricing’ additional costs this summer
In this trial-and-error-stage of MoviePass, the company is constantly pushing out changes — some big, some small, and some that they backpedal on. This time, there’s going to be a big change in a small way: surge pricing. According to an interview with Business Insider, MoviePass CEO Mitch Lowe announced it will tack on a few extra dollars to your monthly subscription when you see a movie it considers “high demand.”
The change is scheduled to take place this July and will be poised to charge you a starting price of $2 for some popular movies. Lowe explained to Business Insider:
At certain times for certain films — on opening weekend — there could be an additional charge for films.
If it sounds like a money grab, it might be, but Lowe said it’s to help the theaters.
Lowe said this decision was intended to let MoviePass’ theater partners attract more traffic for big blockbusters in the middle of the week and on weekends after the movie’s opening weekend. It was also designed to “make sure that we can continue to offer a valuable service and support the whole enterprise,” Lowe added.
Though this is the biggest news, MoviePas will also get two new features sometime in the late summer. You’ll be able to add a ticket within MoviePass for a friend. This will add a regular priced ticket charge to your monthly bill, but makes it possible for you to buy tickets for more than one person at the same time (instead of separate transactions).
MoviePass is also bringing back the ability to see Real 3D and IMAX movies with the additional fee. This was previously available with a MoviePas subscription. You could upgrade your ticket and pay the extra cost directly at the theater box office. It was later removed so you couldn’t even buy a Real 3D ticket using MoviePass. It’s nice to see they’re bringing this back.
What is MoviePass
MoviePass is a subscription-based service that allows it’s subscribers to see a film at practically any movie theater, literally any day of the year, once per day. For one monthly fee, going to the movies has a new fervor.
Currently, most major theaters support MoviePass. That includes your local independent theater and the drive-in, too. If you’re worried that MoviePass hurts small theaters, don’t. MoviePass pays theaters the full price for the ticket you buy. More on how MoviePass makes money is noted below…. Read More>>>