Every September, all the attention in the tech world gravitates towards the Bay Area of California for Apple’s annual iPhone — and assorted other products — event. So, unless Apple decides to mic drop, peace out, and retire to spend more time with its money, this year will be no different. Rumors, as always, abound:
- iPhone 9: A 6.1-inch LCD with iPhone X-style design, in iPhone 5c-type colors
- iPhone X2: The next generation OLED iPhone and iPhone Plus, perhaps with Pencil support
- Apple Watch Series 4: With minimized bezels
- iPad Pro 3: With minimized bezels
- New MacBook Air. Finally.
- Coffee Lake MacBook
- Coffee Lake iMac
So, when will Apple hold the iPhone 2018 Event?
This is basically the best worst kept secret in technology. Best, because Apple never tells anyone. Worst, because, since iPhone 5, Apple has announced every new iPhone during a special event held the first or second Tuesday or Wednesday of September.
- iPhone 5 event: September 12, 2012
- iPhone 5s event: September 10, 2013
- iPhone 6 event: September 9, 2014
- iPhone 6s event: September 9, 2015
- iPhone 7 event: September 7, 2016
- iPhone 8/X event: September 12, 2017
Now, past isn’t always predicate, but past events are the best indicator for future events. Apple can and will throw curveballs whenever the company’s logistics or strategy demands.
Still, based on the above pattern, it’s likely we’ll see this year’s event on or around Wednesday, September 12.
Why? The first Tuesday of September is the 4th, and that’s far earlier than Apple has held the event before.
The second Tuesday is the 11th, and September 11 is akin to a memorial day. That leaves Wednesday the 12th or Thursday the 13th as the dates that best fit the current pattern. At least until Apple changes the pattern…
Where will Apple hold the iPhone 2018 Event?
For years Apple moved the iPhone event from tiny venues like Town Hall at Infinite Loop in Cupertino to massive ones like Bill Graham Civic Center in San Francisco. Last year, though, Apple used the iPhone 8 and iPhone X event to debut the new Steve Jobs theater at Apple Park in Cupertino.
Apple did go to Chicago for the March 2018 event but it feels more than safe to assume September 2018 will return to Steve Jobs.
Apple will be streaming the iPhone (2018) event, right?
Almost certainly! The March event wasn’t streamed because it was held at a school. But, Apple has streamed all of its events for the last few years via apple.com on iPhone, iPad, and Mac, and the Apple Events app on Apple TV.
What’s the deal with iPhone (2018)?
Once upon a time, Apple released a single new iPhone a year. Then, in 2013, Apple introduced both the new, flagship iPhone 5s and the new, less expensive iPhone 5c. in 2014, instead of flagship and less-expensive, we saw flagship and bigger flagship with iPhone 6 and iPhone 6 Plus. The same in 2015, 2016, and 2017. Now, in 2018, Apple might just release three new iPhones — yes, three — for the first time: Flagship and bigger flagship, and less expensive:
- 6.5-inch OLED iPhone Plus
- 5.8-inch OLED iPhone
- 6.1-inch LCD iPhone
The two new flagships should be the next-generation versions of last year’s iPhone X, same sized and bigger. As the camera typically gets a lot of attention, we could see the debut of Apple’s rear-mounted AR camera for the first time, which should let the Camera app, and the rear camera, do all the fun things the Messages app has been doing on the front since WWDC. And more. There are also more recent rumors that they’ll worth with Apple Pencil and ProMotion Display to finally give us a little of that digital Field Notes feeling.
The LCD will replace a price-dropped current-gen iPhone X in the lineup, and could bring back some Apple-chromatic color back to the lineup.
And, of course, a new, even smoking-er faster Apple A12 system-on-a-chip and maybe up to 512 GB of storage. No USB-C on the phone end. It still came out too late and too fat for Apple to consider switching to anything but full-on wireless next. But, USB-C on the other end, along with a faster-charging brick, feels right.
AirPods and AirPower?
Introduced at last year’s Apple Event but still unreleased as-of-now, AirPower will charge one or two inductive iPhones, an Apple Watch Series 3 or later, and AirPods if they have the also as-yet-unreleased new inductive case.
It likely took Apple longer than expected to get it out the door but it could finally be ready for prime time. The biggest question is whether or not new, more water-resistant AirPods are ready with it……Read more>>