50+ Facts and Fiction: Top Myths and Facts Around Mature Consumers

50+ Facts and Fiction: Top Myths and Facts Around Mature Consumers

Many misconceptions surround the marketing viability of today’s older adults – and you may be wondering which, if any, are true. Below is a list of myths as well as the realities that surround marketing to older adults online.

Myth:

Older adults don’t spend money online.

Fact:

Boomers outspend younger adults online 2:1 on a per capita basis. (Forrester Research)

Myth:

Baby boomers were activists.

Fact:

“More than 70% of boomers were never actually politically active in the 60’s and 70’s. Only 15% claim to have participated in demonstrations or protests.” – Chadwick Martin Bailey

Myth:

Younger adults have all the money.

Fact:

The 55+ age group controls more than three-fourths of America’s wealth. (ICSC)

Myth:

As women age, they become more unhappy.

Fact:

65% of women 45+ consider themselves to be happier now than they have ever been. (AARP)

Myth:

Younger adults are the largest demographic online.

Fact:

Adults 50+ represent the Web’s largest and fastest-growing constituency. (Jupiter Research)

Myth:

Teenagers spend the most time online.

Fact:

In 2012, Baby Boomers (47-65) spent 27 hours per week online, 2 hours more per week than Millennials (16 – 34) at 25 hours per week. (WSL/Strategic Retail)

Myth:

Social media is for kids.

Fact:

65% of all adult Internet users engage in social media. In 2011, baby boomers increased their usage of social media by 60%. (Pew Internet & American Life Project)

Myth:

Retirees do not use the Internet.

Fact:

Seniors (66+) spent an average of 25 hours per week online in 2012. (WSL/Strategic Retail)

 

Source by:-immersionactive

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